It’s a well-documented but often overlooked fact that people associate shoes with daybreak, even if they’re doing so on a subconscious lizard-brain level. After all, once a day starts, shoes come into the picture for most of us. Your brain is hardwired to perform associative thoughts such as this without your having to be bothered to think about the reasons why. In fact, you can’t even stop yourself. Some of these associations are quite personal; others are common to all members of the species. When shown a feather, nine people out of ten find themselves ruminating about late afternoon and/or sugar cookies, and nothing quite evokes midnight like talcum powder sitting quietly in a medicine chest—I think we can all agree there.
Which is why it’s no surprise that someone wearing his thinking cap has come up with these fabulous dawn simulators with bulbs, cleverly disguised as a pair of pink patent leather flats. It’s a fully dimmable full light spectrum box, folks—the only one on the market! You may have to use your imagination at first, or try squinting a little and stepping back from your monitor, but after a while, you’ll see the simulation of dawn, as well as the bulbs (photos are available from other angles, although none captures that bulbous essence as well as this). Bravo, SunRizr! This is one of the best examples of thinking outside the envelope we’ve seen in quite some time.
