Friday, October 9, 2009

I wear my sunglasses at night


















Ad copy for these fabulous spy gear spy vision glasses states that they’re immensely popular because kids expect the same results they see on-screen. Well, duh, don’t we all? Then, unlike the formula used in most advertisements, the honesty factor is suddenly upped: the cool looking (not seen here) techno-pack “actually just holds batteries.” Whoa. And then: “Don’t expect much.” Almost makes you want to reconsider the purchase, doesn’t it? As if that’s not enough, the next sentence delivers what should be the kiss of death: we’re informed that the glasses “are useless for deflecting UV rays, exploring underwater, or—not so surprising—penetrating darkness.” What the hell is going on here? Why are we being told these...facts? Does someone not understand the way product advertising is supposed to work? Where's the hype, the lies, the exaggeration? And yet, such blatant honesty must be working, because there are only a few left in stock. Frankly, we’re refreshed, yet confused...and that’s a sensation not frequently experienced, so bonus points have been awarded.