Tuesday, August 5, 2008

Egg-zactly what you want



















Since you’ve seen it on TV, you don’t need me to tell you why you want this. With ads running roughly every twenty minutes, most of us currently want a Ped Egg quite badly. We can all imagine the satisfaction of ridding ourselves of about a handful of dried-out, unsightly foot skin, and that’s a very pretty picture, indeed. But the added concept of collecting it so that one can experience the crazy joy of seeing all this skin before throwing it away—that’s the manifestation of a true marketing genius.

Another fabulous feature of this commercial is the use of the old “delicate enough not to pop this balloon” bit. Balloons approximate human skin in American advertising, much like blue water approximates anything which might soil a diaper or a maxi pad, and knives cutting tomatoes approximate extreme sharpness. I don’t know about you, but when I see a product being demonstrated on a balloon, I’m sold, solidly.