Tuesday, September 9, 2008

For all your pulse points















For a limited time only you can exude the heady, pungent aroma that’s unmistakably Play-Doh. If you think you’ve forgotten what it smells like, you’re wrong. If I blindfolded you and opened a can underneath your nose, you’d yell out, “Play-Doh!” in less than three seconds. Some people even find that scent rather exciting, taking them back to special times, like when they first tried eating paste, or would smear glue on their hands, let it dry and peel it off. You probably also remember what pencil eraser tastes like, that weird smell of the bathroom soap they used at your school, and the way the gym smelled at the beginning of the year. Return, briefly, to the halcyon days of your youth with Play-Doh Pick-Me-Up cologne spray. Note that we’re not calling it perfume, because it’s chock-full of universal appeal for both sexes.